A WORLD CLASS BUSINESS

WE ARE A THIRD GENERATION LEBANESE FAMILY BUSINESS

Michel Nassif et Fils began trading in Damascus and then Beirut in 1907 using camels as transport. Today it is a sophisticated, modern business-equipped for the business world of the 21st century and beyond. Our business model is to identify business and Brand market opportunities and then import, distribute market and sell world-class, mainstream consumer Brands to match those market opportunities.

MNF HAS BEEN A PIONEERING LEBANESE FAMILY BUSINESS SINCE 1907

We have pioneered markets in Lebanon as diverse as

Leather & oils in 1907
Ventilators by EMI 1917
Street lighting, lamp auto, radios & Tvs by Phillips in 1925
Canned meat Zwan by Zwanenberg food group in 1931
Whiskey Ballentines in the 50s
New printing concept by Linotype in the 60s
Introducing to the press the web offset to enhance the speed of printing process, which brought us together with Goss
Confectionary by Medicis in 1978
Non alcoholic beer Celta by brasserie enfants de gayant in 1991
Organic food by Bjorg by Ecotone in 1992
Pet food Royal Canin by Mars group 1992
Non alcoholic beer Bavaria by Swinkles family brewers in 2003
Japanese food Tanoshi by Ecotone in 2020

The first tannery of leather in Damascus updated to the most recent European trends was founded by Michel Nassif Senior
More than 40 years, present in the market with EMI ventilators.
Speaking of radios in Lebanon
Nassif became the main reference
The Luncheon meat concept was introduced by Zwan in the Lebanese market
During the 50’s Ballantine's scotch whiskey was well recognized by the Lebanese consumers
Introduced by Mr. Raymond Nassif, linotype used in printing the concept of simplified Arabic letters created by Mr. Mroueh & the calligrapher Mr. Jaroudi.
A token of appreciation & loyalty to Mr. Raymond Nassif for his 50 years of service in the press by the Lebanese press association
Medicis dragees found its way to the Lebanese market though MNF
Having a non alcoholic beer in the Lebanese market came to life with Celta in 1991
The concept of the organic foods, dairy alternatives & cereal cakes unknown to the Lebanese market, became the talk of the town in 1992
Discovered by Georges Nassif in 1992, the first dry pet food was launched in Lebanon with brand Royal Canin
The none alcoholic idea was expanded with Bavaria variety of flavors
The fascinating taste of the Japanese food, attracted our CEO’s attention with Tanoshi Brand